motivation
process that influences, guides, and maintains goal-directed behaviors
biological motives
hunger, thirst, sex, temperature, sleep
social motives
achievement, autonomy, nurturance etc
5 major theories of motivation
1.) instinct theory
2.) drive reduction theory
3.) arousal theory
4.) incentive theory
5.) hierarchy of needs
instinct theory
drive reduction theory
arousal theory
what does the yerkes-dodson law say?
incentive theory
suggests people are motivated by a drive for incentives and reinforcement
primary incentive
rewards or punishments that are natural
secondary incentive
stimuli that are viewed as rewarding as a result of learning about their association with other events
extrinsic motivation
performing an activity to obtain an external reward or avoid punishment
intrinsic motivation
performing an activity for own sake and satisfaction
maslows heirachy of needs
says we are motivated to fill needs from the bottom of the hierarchy before we fill needs higher on the hierarchy
→ physiological –> safety –> belonging and love –> self esteem –> self actualization
set point theory
signals to start a meal
signals to end a meal
what does leptin do?
Hungry = low levels
Full = high levels
lateral hypothalamus (LH) role during eating
role of ventromedial hypothalamus (VMH) during eating
role of paraventricular nucleus (PVN)
what are the psychological aspects of hunger?
environmental factors affecting eating
environmental influences on obesity