Two other names for cost of capital
required return
appropriate discount rate
What does the cost of capital depend on, and not depend on?
Depends primarily on the use of funds, not the source of funds.
cost of equity
The return that equity investors require on their investment in the firm
cost of debt
The return that lenders require on the firm’s debt
cost of preferred stock equation
D/P0
WACC
Weighted average cost of capital. The WACC is the overall return the firm must earn on its existing assets to maintain the value of its stock.
pure play approach
Use of a weighted average cost of capital that is unique to a particular project, based on companies in similar lines of business.