Chapter 13

Question 1

Uses and Gratifications Theory

Answer 1

attempts to understand what people get out of the media they use

Question 2

4 Uses and Gratifications

Answer 2

1. Information: to learn or better understand
2. Personal Identity: fortify your identity
3. Integration and Social interaction: help you connect with others
4. Entertainment: to espcape

Question 3

Selective Exposure

Answer 3

Argues that
1. individuals choose messages that are consisten with their attitudes, beliefs, values, and interests
2. individuals stay away from messages that are inconsistent with or challenge their perspective.

Question 4

Resisting Messages

Answer 4

consciously avoiding a messages; not allowing your identity to be shaped by them

Influenced by: politics, preferences, age, gender, ethnicity, and sexuality

Question 5

3 Roles of Media in Society

Answer 5

1. Influencing social identities
2. Understanding the world
3. Interpreting media events

Question 6

Media Economics

Answer 6

Applying theories of economics to the media → a growing practice as fewer and fewer corporations control larger portions of the media