Media Sensitivity
the awareness that media possess characteristics that affect their appropriateness and effectiveness in specific situations
6 Categories of Social Media
- Blogs
- Social Networking Sites
- Virtual Social Worlds
- Collaborative Projects
- Content Communities
- Massive Multiplayer Online Games
Media Richness
the information carrying capacity of a medium of communication
ex: a face time call is very rich and a text message is not
Social Presence
Degree of psychological closeness or immediacy engendered by various media
Social Process
The type of self-presentation and self-disclosure allowed by different types of media
Collapsing Contexts
the idea that a social media user can never be completely sure of who their audience is
Spreadability
the ease with which content can be spread on social media
3 Types of Information
- Standard: name, gender, profile picture
- Sensitive Personal: email, birthday, employer, curated photos
- Potentially Stigmatizing: religious/political views, sexual orientation, all photos
3 Impacts of Online Anonymity
- Limits the informative aspect of identity → understanding the message is difficult if you don’t know the sender
- Creates less responsible communicators
- Liberates speech
Online Friendships
Strengths:
- continuity
- hyper-personal
- larger pool of potential friends
Weaknesses:
- lack of nonverbal cues
- asynchronous
Online Romantic Relationships
Strengths:
- finding similar others
- getting past the gates
- achieving intimate exchanges
Weaknesses:
- revenge porn
- catfishing
People Most Likely to Have Access to Interactive Media in the US
- young or middle aged
- college degree or current student
- comfortable income
- urban or suburban area
- physically abled
4 Ethical Issues of Social Media
- online identity
- privacy
- posting ethical messages
- building ethical online relationships
Improving Your Mediated Communication Skills
- Follow media etiquette
- Utilize networking functions for job hunting
