Why did nobody help Kitty Genovese
Before helping, we must first notice the incident, then interpret it as an incident, then feel responsible to help
-everyone said that “they thought someone else phoned”
Factors that increase bystander intervention
Factors that decrease bystander intervention
Fundamental attribution error
Self-serving bias
take credit for our successes by attributing them to traits (personality, skills, intelligence) and distance ourselves from failures by attributing them to the situation.
Ex: "He failed the test in his class because he didn't study well. I failed in my class because the test was unfair" (more likely to blame others to preserve our sense of self esteem if it is our own fault)
Central Route (systematic) Persuasion
Attitudes
Feelings influenced by beliefs, that predispose reactions to objects, people, and events
Peripheral route persuasion
uses incidental cues to try to produce fast but relatively thoughtless changes in attitudes
Social Thinking
when attitudes do not fit with actions, tensions are often reduced by changing attitudes to match actions (cognitive dissonance theory)
The foot-in-the-door phenomenon
-first ask for something small
-later, make a larger request
-small requests pave the way for compliance with the larger request
(used by car dealerships)
What did the Stanford Prison Experiment discover
the power of the situation can alter our social reality.
-ordinary people can exhibit horrendous behaviours under situational forces
Chameleon Effect
we unconsciously mimic others’ expressions, postures and tones, especially when we like them
Solomon Asch’s line experiment
Demonstrated conformity.
When does conformity increase
Normative social influence
to gain approval
Informational social influence
to accept others’ opinions as new information
Social facilitation
the tendency for weaknesses or strengths in performance to be magnified when people are watching.
Social loafing
tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable
(group projects)
Deindividuation
Group Polarization
Enhancement of a groups prevailing tendencies
Groupthink
Results when group members try to maintain harmony in a decision-making group and ignore conflicting evidence or opinions
Perceptual confirmation
Stereotype threat
the fear of confirming an observer’s stereotype
Prejudice
Unjustifiable and usually negative attitude towards a group