Chapter 17

Question 1

Insights into building purpose:

Answer 1

1. Name and rank your priorities
2. Be 10x as clear about your priorities as you think you should be
3. Figure out where your group aims for proficiency and where it aims for creativity
4. Embrace the use of catchphrases
5. Measure what really matters
6. Use artifacts
7. Focus on bar-setting behaviors

Question 2

Skills of proficiency are:

Answer 2

About doing a task the same way, every single time.

Question 3

Ways to provide direction:

Answer 3

1. Fill the group’s windshield with clear, accessible models of excellence
2. Provide high-repetition, high-feedback training
3. Build vivid, memorable rules of thumb (if X then Y)
4. Spotlight and honor the fundamentals of the skill

Question 4

Skills of creativity need to be provided with support, fuel, and tools. Some ways to do this:

Answer 4

1. Keenly attend to team composition and dynamics
2. Define, reinforce, and relentlessly protect the team’s creative autonomy
3. Make it safe to fail and to give feedback
4. Celebrate hugely when the group takes initiative