Why We Need Research Designs
Avoid biases when evaluating information
Attempt to see the world as it really is (including the psychological world)
Example: Facilitated Communication
Premise: children with autism are just as intelligent as other children; they have severe motor problems that prevent communication
Facilitator steadies them as they approach intended letter keys on a computer keyboard
Investigators put it to the test
• “Communications” came from the facilitator
Research Designs
Observational Research (Naturalistic observation)
Case Studies
Surveys
Correlational Design
Experiments
Conceptual Definitions
How do we specify our phenomenon or construct of interest?
• E.g., happiness; driving performance
Operational Definition:
A working definition of what a researcher is measuring
Defining a variable in terms of the procedures used to measure or manipulate it
Convert an abstract, hypothetical, or non-observable construct into things that can be measured
EX: Driving Performance
Lane departures & following distance
Crashes
Response time
Observational Research:
Different types of non-experimental studies in which behaviour is systematically watched and recorded.
Naturalistic observation
Watching behaviour in real-world settings without trying to manipulate the situation.
Participant observation (give an example)
The observer becomes a part of the group or social setting being studied.
• E.g., ethnography
Structured observation
Researchers configure the setting in which behaviour will be observed.
Naturalistic Observation (recorded how?)
Watching behaviour in real-world settings without trying to manipulate the situation.
Video camera
Audio recorder
Notes
EX: Naturalistic Behaviour
Observing animal behaviour
Parents behaviour at minor hockey games
Advantages (Ecological Validity + External validity)
Ecological Validity: the extent to which the research findings apply in the real world
• The research setting is the real world
External validity: The extent to which findings apply to other contexts besides the research setting
Disadvantages: (Lack internal validity + Reactivity)
Lack internal validity: the ability to draw cause-and-effect inferences
Reactivity: when the process of observing behaviour causes that behaviour to change
Investigate
Case Study
An in-depth analysis of an individual, social unit, event, or some other phenomenon
Many techniques can be used to collect data
• Explore the richness and depth of a particular case
• Case studies are narratives
EX of Case Study
H.M.: Amnesia
Night nurses
Bizarre phenomena: zoophilic exhibitionism
Advantages (Case Study)
• Existence Proofs
• In-depth exploration
• Flexibility of data collection techniques
• Provide supporting or disconfirming evidence
Provide insights or “leads” for researchers to further investigate
Disadvantages (Case Study)
• Cannot systematically test hypotheses
• Observer bias
• Cannot draw causal inferences
Problems with generalizability
Survey
Uses questionnaires to gather information about people.
• Self-report measures
• Examine traits, beliefs, opinions, and feelings
Can be descriptive or can be used to test hypothesis
Examples (Survey)
• Personality Traits
• Beliefs about distracted driving
• Depression
Population
refers to all the cases or observations of interest to us
Sample
A subset of cases or observations from the population.
• Representative Sample: Reflects the important characteristics of the population
Random Selection
A procedure that ensures that every person in a population has an equal chance of being chosen to participate.