Who was Wilhelm Wundt?
The father of Structuralism (breaking down) and Introspection (looking within)
Who was John Watson?
The father of Behaviorism, stimulus/response
Ran the study on Little Albert where they conditioned him to be scared of white furry things by pairing them with loud crashing noises. By the end of the experiment, Albert feared all furry objects, even when they weren’t paired with noise
Who was George Sperling?
Invented Visual Imagery
Who was Noam Chomsky?
Challenged Behaviorism with the idea that there are some behaviors that we haven’t ever seen/heard before and yet we do them. ie: “I hate you Mom!”
Who was Edward Tolman?
Challenged Behaviorism + Invented Latent Learning.
Placed Rats in a box and allowed them to explore, they were then trained to turn right for food. The food was then moved and the rats were tasked to find it. According to behaviourism, the rats should have turned right, but they didn’t!
Latent Learning - Learning with No Reward - Wandering the maze
What were the results of the experiments conduced Francis Donders (1868)?
Who was Alex Turing?
Describing the first computing device that could compute ANY function, - essentially a calculator