value chain
a network of value creating activities
primary activities
business functions directly related to the production of the organization’s products or services
support activities
business functions that assist and facilitate primary functions
linkages
interactions across value activities
how does a company create a competitive advantage via products?
how does a company create a competitive advantage via business processes?
switching costs lock in suppliers creating entry barriers establish alliances reduce costs
five forces model
COMPETITIVE competition from vendors or substitutes competition from new competitors competitions from existing rivals BARGAINING bargaining power of suppliers bargaining power of cutomers