enviornment
the set of external conditions and forces that have the potential to influence the organization.
general environment (macro)
+ overall trends and events in society, such as social trends, technological trends, demographics, and economic conditions
+ trends that affect all industries
industry (competitive enviorment)
+ consists of organizations with which an organization interacts regularly, such as its suppliers, rivals, and customers
+ hose factors that affect the profitability of a specific industry
opportunities
events and trends that create chances to improve an organization’s performance level
threats
events and trends that may undermine an organization’s performance
PESTEL analysis
the examination of political, economic, social, technological, environmental, and legal factors and their implications for an organization
political segment
A portion of the general environment that involves governments
economic segment
portion of the general environment that involves economic and financial conditions
social segment
portion of the general environment that involves demographics and cultural trends
technological segment
portion of the general environment that involves scientific advancements
environmental segment
A portion of the general environment that involves the natural environment
legal segment
portion of the general environment that involves law and courts
intellectual property rights
the ability of an organization to protect intangible goods such as movies, software, and video games from piracy
five forces analysis
a technique for understanding an industry by examining the interactions among competitors in an industry, potential new entrants to an industry, substitutes for the industry’s offerings, suppliers to the industry, and the industry’s buyers
competitors
the set of companies that produce goods or services within an industry
exit barriers
factors that make it difficult for a company to stop competing in an industry
potential new entrants
Companies that do not currently compete in an industry but might join the industry in the future
subtitutes
offerings from other industries that fulfill the same need or very similar need as an industry’s products or services
suppliers
providers of inputs that compeitors in an industry need in order to create a good or service
forward vertical integration
A strategy that involves a supplier entering the industry that it supplies inputs to
buyers
Purchasers of the goods or services that the competitors in an industry create
backwards vertical integration
A strategy that involves a buyer entering the industry that it purchases goods or services from
strategic groups
Sets of companies that follow similar strategies
mobility barriers
Factors that make it unlikely or illogical for a company to change strategic groups over time