A place where manufacturers, distributors and retailers sell and consumers buy.
Market
Refers to the group of consumers or organizations that are interested and willing to acquire the product or service. PHYSICAL SHOP / ONLINE
CUSTOMER
a person who purchases goods and services for personal use.
CONSUMER
An individual or business that purchases another company’s goods or services.
CUSTOMER
7 FACTORS THAT CONSUMER CONSIDERS WHEN BUYING A
PRODUCT
PRICE
EXPERIENCE
DESIGN
FUNCTIONALITY
CONVENIENCE
RELIABILITY
COMPATABILITY
When it comes to practical needs, the price must align with the perceived functionality and utility of the product.
PRICE
Customers need to feel they’re getting their money’s worth, and the cost of the product should correspond with its ability to solve a problem or enhance a process.
PRICE
Customer experience is the culmination of every other part of the product design process.
EXPERIENCE
The aesthetic appeal in product selection
Practically, a well-designed product is easy to use and enhances the user’s efficiency. A visually appealing product not only enhances the user experience but also makes the product more desirable.
DESIGN
Bridging the gap between expectations and utility
FUNCTIONALITY
When designing the functionality of a product, it’s vital to consider how it addresses the practical, emotional, and social needs of your target customers. For practical needs, the product’s functionality needs to either resolve a specific problem or simplify a process for the user.
FUNCTIONALITY
Service or purpose to provide from product
FUNCTIONALITY
When designing the purpose of a product, it’s vital to consider how it addresses the practical, emotional, and social needs of your target customers. For practical needs, it needs to either resolve a specific problem or simplify a process for the user.
FUNCTIONALITY
Designing a product for convenience is yet another balancing act that must address the practical, emotional, and social needs of customers. For practical needs, ensure your product simplifies tasks and is easy to use.
CONVINIENCE
Building trust through consistency
RELIABILITY
From a practical perspective, a reliable product consistently performs as expected. Emotionally, reliability builds trust and reduces anxiety. Socially, the dependability of a product can enhance a user’s reputation.
RELIABILITY
Practically, a compatible product that seamlessly integrates with existing systems or devices, can increase productivity for customers, reduce the learning curve for your product, and ensure your users don’t have to buy extra products to use what you’re offering. It’s a great idea to consider how compatibility could provide a better experience for your users.
compatability
The role of integration in consumer choice Practically, a compatible product that seamlessly integrates with existing systems or devices, can increase productivity for customers, reduce the learning curve for your product, and ensure your users don’t have to buy extra products to use what you’re offering. It’s a great idea to consider how compatibility could provide a better experience for your users.
COMPATABILITY
5 TYPES OF CUSTOMER
POTENTIAL PANDOY
NEW NETNOT
IMPULSIVE ICOY
DISCOUNT DABOY
LOYAL LANDO
cannot be considered a customer yet but he may show interest in the product.
POTENTIAL PANDOY
is the fresh customer who has just bought for the first time from a business.
NEW NETNOT
is a customer that make instant buying decision based on craving or whim.
IMPULSIVE ICOY
is a customer who never buys a product on full price but only on a discounted price.
DISCOUNT DABOY
satisfied customer that keeps coming back to one’s store for more purchase.
LOYAL LANDO
