planning ahead
Global economy
Resources, markets, and competition are worldwide in
scope
Globalization
The growing interdependence among elements in the
global economy
World 3.0
Balancing cooperation in the global economy with
national identities and interests
Global management
Managing business and organizations with interests in more than one country
Global manager
Is culturally aware and informed on international affairs
International businesses
Conducting for-profit transactions of goods and services
across national boundaries
why do businesses go gloab
Market entry strategies:
involve the sale of goods or
services to foreign markets but do not require expensive
investments
Types of market entry strategies:
Joint venture:
co-ownership arrangement in which foreign
and local partners agree to pool resources, share risks, and jointly operate the new business
Strategic alliance
International joint ventures are types
of global strategic alliances in which foreign and domestic
firms work together for mutual benefit. Partners in alliance
hope to generate more market penetration and profits by
cooperating than they would have been able to achieve
alone.
Owned subsidiary:
A foreign subsidiary is a local operation
completely owned and controlled by a foreign firm. These
subsidiaries may be built from the ground up as agreenfield
venture.
Global Sourcing
the process of purchasing materials or services
around the world for local use
Exporting
selling locally made products in foreign markets
Importing
buying foreign-made products and selling them
domestically
Licensing Agreement
one firm pays fee for rights to make or sell
another company’s products
Franchising
a fee is paid for rights to use another firm’s name,
branding, and methods
Insourcing
refers to local job creation that results from
foreign direct investment
types of insourcing
criteria for choosing a joint venture partner
global business environments
Legal and political systems
Political risk:
Potential loss in value of a foreign investment
due to instability and political changes in the host country