An in-depth analysis of an individual, group, event or phenomenon.
Case study
An in-depth analysis of an individual, group, event or phenomenon.
Case study
Core features of a case study
Has a defined unit of analysis for the case
Advantages of a case study
Examining an individual case in depth within it’s real-life context
Qualitative case study
Researchers rely primarily on numerical assessments and analysis to describe and understand a case
Quantitative case study
Researchers rely substantially on both quantitative and qualitative analysis to explore a case
Mixed-methods case study
Researchers rely substantially on both quantitative and qualitative analysis to explore a case
Mixed-methods case study
A case is examined in depth due to some inherent interest in learning about that particular case
intrinsic case study
A case is analyzed in depth because it can help us learn about a broader phenomenon
instrumental case study
Several cases are studied in depth for the purpose of learning about a broader phenomenon
Collective case study
Researchers analyse one case
single case study
Researchers study multiple cases
multiple case study design
Researchers study multiple cases
multiple case study design
How to collect data in a case study
direct observation or questioning
The researcher identifies in advance a set of topics or themes to be discussed with the interviewee, but the structure remains flexible
semi-structured interview
A moderator leads a group of people through an interview
focus group
Additional ways a case study can gather data
Psychological and neurological tests, brain imaging, ect.
Limitations of case studies
Limitations of case studies
Occurs when researchers have expectations or other predispositions that distort their observations
observations bias
Research that involves studying behaviour through observation
observational research
Basic characteristics of observational research
Why do observational research?