focus on important processes that occur between stimulus and response - behaviourist doesn’t attempt to investigate.
explains importance of mediational processes = perception, memory affect the way we respond to the world
helped explain practical elements of human behaviour
look at way of improving memory
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2
Q
Strength - applications
A
influence many areas of psychology
usefully applied in therapy CBT, treat disorders(depression), applied to field of developmental psychology
advanced memory research
Loftus and Palmer show EWT accounts can be distorted by post-event info = impact police interviewing questions (avoid leading)
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3
Q
Strength - Scientific approach
A
objective and controlled scientific research
Examle - memory research under strict laboratory conditions - using brain scanning techniques, PET,MRI
cognitive neuroscience - pinpointing exact bio mechanisms involved in cognitive processes = able to establish resposibilities of areas in relation to cog processes.
understand what brain does when it is at rest
extremely scientific, causal relationships between emotions, cognitions, behaviour can be confidently predicted.
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4
Q
Weakness - nature and nurture
A
consider influence of internal and external factors on behaviour. - fails to consider elements of nature and nurture.
role of genes in human cognition is ignored. but research into intelligence consistently lookes at influence of genes
important social cultural factors ignored
Piaget failed to consider role of culture and gender on development of thinking in children
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5
Q
Weakness - determinist
A
schema important assumption =
acquired through social interactions and direct experience. acquire stereotypes about people/situations
even though natural these stereotypes may determine the way we interpret situations
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6
Q
Weakness - mechanistic
A
portrays human behaviour as being like a machine
ignore social, emotional factors. - Illustrated in cognitive perspective of mental illness.
depressed have faulty thinking patterns that can be changed
ignores important role emotions play in influencing cognitive processes