What is commercialisation in sport?
The process of a business turning sport into a product to make a profit.
Name the 3 main components of the golden triangle in sport.
Sport, media, and sponsorship.
How does the media contribute to commercialisation?
By broadcasting events, promoting athletes, increasing viewership, and attracting sponsors.
How do sponsors benefit from commercialisation?
They gain exposure for their brand or products, especially when associated with successful teams or athletes.
Give two positive effects of commercialisation on sport.
More funding for facilities, equipment, and athlete development.
Increased exposure and popularity of certain sports.
Give two negative effects of commercialisation on sport.
Pressure to win can lead to unethical behaviour (e.g. doping).
Minority or less popular sports may receive little funding or coverage.
How can commercialisation affect players/performers?
Positive: Better pay, fame, and training opportunities.
Negative: Pressure, loss of privacy, and dependence on sponsorship.
How can commercialisation affect officials?
They may become professional, better paid, and more scrutinised by media and fans.
How does commercialisation impact spectators?
Access to high-quality viewing experiences, but high ticket and subscription costs.
How has social media influenced commercialisation?
It offers direct marketing, athlete-fan interaction, and wider promotion of sports and brands.
