Communication

Question 1

Communication

Answer 1

Exchange process within relationship marketing between trustor and trustee

Question 2

Solomon and Flores 2003

Answer 2

Provides openness

Question 4

Lego community

Answer 4

• fans let developers know what they want - trust and care - links to affective trust

Question 5

Communication importance

Leslie 2004

Answer 5

Contributes to trustworthiness

Influences trust building process

Question 6

Theron et al 2010

Answer 6

Communication Necessary to building relationships

• contributes to levels of trustworthiness.