What is the difference between quantitative and qualitive data
quantitative data is numerical and qualitive data is based off of behaviour
Which research methods produce quantitative data?
experiments, questionnaires with closed questions
What research methods produce qualitative data?
interviews ( open questions), case studies, some observations
what is a strength and limitation of quantitative data?
+- comparisons can be made between people w answers
- - May provide statistics that look impressive but lack meaning
What is a strength and limitation of qualitive data?
+- useful where deep understanding is required
- - difficult to replicate
What’s the difference between Primary and Secondary data?
- primary is from researcher whereas secondary has already been collected
What is meta-analysis?
combining data from a large number of studies that have been carried out in a particular area of study
Define conformity?
’ a change in a persons behaviour or opinions due to real or imagined pressure from a person or group of people
Who came up with the two types of conformity and what are they?
Kelman (1958) - Internalisation and compliance
define internalisation
changes public behaviour and their private beliefs to majority view
Define compliance
goes along with others but privately disagrees
What is Deutsch and Gerard’s two-process theory
either you are informational (need to be right) or normative( need to be liked)
What type of process is informational social influence?
cognitive
What type of process is normative social influence?
emotional
Outline the study conducted by Jenness 1932?
to investigate whether individual judgment of jellybeans in a jar was influenced by discussion in group- normative
