Consumer Behaviour And Stuff

Question 1

What is the role of a choice architect?

Someone who influences government policy

Someone who designs the layout of available choices

Someone who designs canteens

Someone who makes choices for people

Answer 1

Someone who designs the layout of available choices

Question 2

What is meant by the term ‘choice architecture’?

Limiting the available choices

Helping people to make choices

Enforcing a choice

The layout of available choices

Answer 2

The layout of available choices

Question 3

”In October 2012, UK employers started automatically enrolling their workers into a pension. The scheme started with the largest UK employers (250 or more workers) and by
2018 will cover all employers. Initial results show that the overall participation rate rose from 61% to 83% and 400,000 more people now have a pension.”

What type of choice is this an example of?

Default choice

Restricted choice

Enforced choice

Mandated choice

Answer 3

Default choice

Question 4

A restaurant providing a buffet offers smaller plates to reduce consumption and waste.

What type of choice is this an example of?

Default choice

Restricted choice

Enforced choice

Mandated choice

Answer 4

Restricted choice

Question 5

What is meant by a mandated choice?

When people have to opt-in

When people have a limited number of options

When people are legally required to make a choice

When the choice architect makes one choice harder than another

Answer 5

When people are legally required to make a choice