What are choice architects?
People who design buildings
People who restrict choices through nudges
People who design the layout of our choices
People who are indecisive
People who design the layout of our choices
What is framing
How a C_____ is pr_______ to you
How a choice is presented to you
Give an example through using
Gym membership
It costs ___ pounds a day versus it costs s_____ hundred a year
It costs 2 pounds a day versus it costs 7 hundred a year