Consumption

Question 1

Colonisation of the Unconscious

Answer 1

Humans are tied to commodities, but this keeps capitalism going

Question 2

Capitalism Logic of Consumption (Theorist)

Answer 2

Karl Marx, MCM’ cycle
M: Use money to purchase labour, resources
C: Commodity
M: Gets money back
‘ : Surplus value where workers are exploited

Question 3

False Needs

Answer 3

Manipulation of business advertising, euphoria, dissatisfaction, lacking

Question 4

Why consumption cannot fully satisfy

Answer 4

We are always lacking, even after consuming. What makes things meaningful is showing others that it’s meaningful. Enjoyment is in the process.