Content Analysis

Question 1

Cohen (1972)

Answer 1

• uncover how the media represented Mods and Rockers in the 60s
• Mods and Rockers had different norms and values e.g. clothes + music
• media exaggerated events
• was a initial minor conflict with absence of other news stories so newspapers exaggerated and created deviant behaviour

Question 2

Lobban & Tuchhman (1978)

Answer 2

• analyse gender roles in children’s reading schemes and television’s portrayal of women
• females portrayed in a range of roles, both limited and stereotypical
• e.g. Lobban found female characters were portrayed playing domestic roles

Question 3

PET analyse (Cohen)

Answer 3

Practical - easy access, time consuming
Ethical - serves public interest of media manipulation
Theoretical - depth in data, reduces valid

Question 4

PET analyse (Lobban &Tuchman)

Answer 4

Practical - discovery of new things that may not be obvious, time consuming
Ethical - no participants means no harm
Theoretical - no Hawthorne effect, counting up numbers tells us nothing about its meaning