Experimental group
Control group
IV
DV
Ecological Validity
Milgram (1974)
Mayo (1927)
PET analyse - Milgram (1974)
Practical- cheap
Ethical- debrief, learnt something of lasting value, deception, may cause harm
Theoretical- lacks ecological validity, reliable
PET analyse - Mayo (1927)
Practical- quick, small sample used
Ethical- consented via volunteering,
Theoretical- objectivity, hawthorne effect