content analysis

Question 1

what is content analysis

Answer 1

a systematic research technique for analysing items

Question 2

examples of things that can be analysed using content analysis

Answer 2

-transcripts of interviews
-documents
-adverts/TV programmes
-websites

Question 3

when is content analysis used

Answer 3

-used with qualitative data and aims to turn qualitative data into quantitative data

Question 4

why is quantitative data form content analysis useful

Answer 4

can then be analysed using descriptive and inferential statistics

Question 5

what would researcher use when conducting a content analysis

Answer 5

pre-defined coding units

Question 6

what are coding units

Answer 6

categories that break down qualitative data into manageable units for analysis (e.g. categories)

Question 7

what does the variation in coding units depend on

Answer 7

the data being used

Question 8

forms of qualitative data that can be used in content analysis

Answer 8

-email responses
-images
-social media
-patient diaries

Question 9

process of content analysis step by step (of analysing the data itself)

Answer 9

-data collected
-researcher reads
-coding units
-data analysed
-tally

Question 10

what happens during the “researcher reads” stage

Answer 10

the researcher examines the data making themselves familiar with it

Question 11

what happens during the coding units tage

Answer 11

the researcher identifies coding units

Question 12

what happens during the data analysed stage

Answer 12

the data is analysed by applying the coding units

Question 13

stages of conducting a content analysis beyond the immediate analysis itself

Answer 13

-coding system created
-piolet study conducted
-conducting analysis
-turn data into quantitative displays
-reliability checked

Question 14

what’s a meta analysis

Answer 14

-where researchers collect and collate a
wide range of previously conducted research on a specific area
-collated research is reviewed together
-effect size (strength) is often statistically tested to provide an
overall conclusion