why was the advert created?
to promote the 2020 Paralympic games.
who was the ad created by?
by Channel 4’s in house creative agency and produced by Serial Pictures and Somesuch, a global production company.
who was the ad directed by?
Oscar nominated cinematographer Bradford Young.
what does the advert explore?
the sacrifices made and the trials endured by Paralympic athletes in preparation for the 2020 Tokyo Paralympic games