gerbner

Question 1

what ideas reinforced in the ad?

Answer 1

how hard the athletes work, they must train - links to how although these athletes are different they are still capable and independent enough to compete.

Question 2

does the challenge or reinforce mainstream ideas?

Answer 2

challenges - shows athletes personal and training lives, shows independence despite being different. Channel 4 wanted to demolish disabled people being perceived in a negative light