what does a correlation show
strength and direction of a relationship between two or more covariables
what direction do positive correlations go
same
what direction do negative correlations go
different
why cant cause and effect relationships be established in correlational analysis
third variable problem
what is third variable problem
other factors may influence one of the covariables
what are the strengths of correlations
useful preliminary tool for research, quick and economical to carry out, can use secondary data
what are the limitations of correlations
cannot establish cause and effect, third variable problem, can be misused or misinterpreted in the media