what is CSR
business is assessing and taking responsibility for it’s effects on environment and impact on social welfare
businesses bear a responsibility beyond shareholders
conscious capitalism
businesses need to rethink profit to balance ethical behavior
doing more than minimum
creates value for all stakeholders
focused leadership
profit v principal issue
easier for small business and large have to justify to shareholders and CEO
benefits of CSR policy
adds value to stakeholders allows business to pursue higher purpose improve reputation improve relationships with suppliers USP more ethical image, increase customers (PEOD)
limitations of CSR policy
can increase costs, more expensive suppliers
can affect profit and shareholder wealth
time and resource heavy
need to advertise which has costs