simple payback
the time it takes for a project to repay its initial investment
what is it used for
to analyse whether an investment project is worthwhile
calculation
amount required/net cash flow in a year
advantages
simple to use
adapts to technological change easily
works well for companies with poor cash flow
quick process so good for dynamic markets
disadvantages
can be inaccurate, just predictions
ignores qualitative aspects of project
can encourage short term thinking
doesn’t consider time value of money