Customer Needs

Question 1

price

Answer 1

can be main factor for customer

Question 2

quality

Answer 2

standard or feature of product

Question 3

choice

Answer 3

range of personalised aspects

Question 4

convenience

Answer 4

makes life easier for customer

Question 5

how can you increase sales?

Answer 5

identify potential customers, adapt existing customers’ needs

Question 6

market over product driven

Answer 6

fulfilling customer needs

Question 7

qualities of a market driven approach

Answer 7

correct marketing mix, avoiding costly mistakes, competitive nature