Customer Relations Management

Question 1

It is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customers.

Answer 1

Customer Relations Management (CRM)

Question 2

Strategic CRM is concentrated
upon the development of a __________.

Answer 2

customer-centric business
culture

Question 3

The primary goal of customer relationship management systems is to __________.

Answer 3

integrate and automate sales, marketing, and customer support