Quantitative Data
Numbers & stats
Qualitative Data
Feelings and descriptions
Quantitative Data Evaluation
Pros - Easy to compare
Cons - Reductionist, takes away a lot of psychology deeper meaning if we only look at numbers e.g. 2 people could fill questionnaire completely differently but get same score
Qualitative Data Evaluation
Pros - Holiostic (conveys meaning)
Cons - Unreliable, hard to compare
Nominal Data
Data that is categorised
Ordinal Data
Data that is ordered but differences between scores are not proportional
Interval Data
Data that thas units of measurement that are comparable