integrated marketing > digital > Flashcards

digital Flashcards

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1
Q

1.0

A

syntactic, read (wiki)

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2
Q

2.0

A

social, read + write (blog)

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3
Q

3.0

A

semantic, read + write + execute, personal page (webshop)

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4
Q

4.0

A

symbiotic, IOT, assistant (speaker)

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5
Q

5.0

A

recognize feelings (robot) = next web

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6
Q

silent traditionalists (oma)

A

not old, straight to the point,
email, phone > pc

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7
Q

baby boomers (mama)

A

FB ads, loyality deals
FB

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8
Q

gen X (moetie)

A

google for research
SEO + SEA

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9
Q

millenials (liselot)

A

least loyal to brands, loyality deals
social media

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10
Q

gen Z (ik)

A

gen Z talk to gen Z
short video’s

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11
Q

custumer journey 1

A

awareness

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12
Q

custumer journey 2

A

consideration

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13
Q

custumer journey 3

A

purchase

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14
Q

custumer journey 4

A

service = retention

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15
Q

custumer journey 5

A

loyalty = advocacy

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16
Q

STDC (funnel)

A

see think do care

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17
Q

TTS (funnel)

A

touch, tell, sell

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18
Q

anchor link

A

specifik section in the same page of a website = jumping link

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19
Q

internal link

A

jumps to a different page in the same website

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20
Q

backlink

A

other website to your website

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21
Q

product classification

A

product 1 wordt spray

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22
Q

banner blindness

A

ads in banner skippen

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23
Q

fold

A

above the fold (alle belangrijke items hier plaatsen want hier is meeste aandacht voor), below the fold

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24
Q

inbound marketing

A

= new marketing, 2 way communication (social media)

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25
outbound marketing
= old marketing, 1 way communication (tv, krant)
26
inspire (type of content)
motivation, testimonals
27
educate (type of content)
how to, demo
28
entertain (type of content)
BTW, video
29
create
original content
30
curate
deelt content van iemand + voegt er dingen aan toe
31
collaborate
samen content maken
32
hygiene
60%, hedendaagse posts (foto van iets)
33
hub
30%, beetje moeite voor kwaliteit van kleine campagnes
34
hero
10%, mega coole content, mega veel aandacht (introductie nieuw product)
35
top topical calender
content planning
36
KPI
key performance Indication
37
SEO
search engine optimalisation (hoog in ranking staan)
38
SEA
search engine advertising (geadverteerde zoekresultaten)
39
SERP
search engine results page (pagina met alle zoekresultaten
40
crawling
spider browses internet, finding new pages from other pages
41
indexing
storing in database "index", deciding show up or not
42
ranking
deciding which are more relevant, rekening met speed en safe
43
informational intent
what is the weather = pure info
44
navigational intent
going to buienradaar = specifik website
45
commercial intent
comparing 2 products = not decided
46
transactional intent
where is the zara = decided
47
https://
hyper text transfer protocol secure
48
LCP
largest contentful paint, hoelang het duurt om de zwaarste foto te laden op een website - < 2,5 sec is goed - > 4 sec is slecht
49
INP
interaction to next paint, hoe snel de click responsen - < 200 ms is goed - > 500 ms is slecht
50
CLS
cumulative layout shift, content die onverwachts springt - < 0,1 is goed - > 0,25 is slecht
51
XLM sitemap
opsomming van website structuur zodat spider sneller kan crawlen
52
robots.txt
toont aan welke pages allowed/disallowed zijn om te exploren voor spider
53
featured snippets
in blauw gehighlighte zinnen van een AI powered zoekresultaat, zorgt voor geen traffic!
54
EEAT
experience - reviews expertise - experts authority - enkel authorized pages who link your page trust - contact info
55
keywords
words that people type into google short - mid - high
56
local SEO
zoeken: "supermakrt in de buurt" --> ze kennen je locatie
57
listings
reference to you company with contact info (trip advisor)
58
GEO
generative engine optimalization, "welke bureaus zijn goed" aan chatgpt --> hij zegt de jouwe
59
ad library facebook
active ads bekijken van concurrenten --> what type of content?
60
carousel post (instagram)
swipe post
61
broadcast channels (instagram)
chat with fans
62
micro influencers (social media)
< 15 k
63
medium influencers (social media)
15 k - 50 k
64
macro influencers (social media)
> 50 k
65
cross-promotions (influencers)
promoting influencer, them promoting you
66
product promotions (influencers)
offer product for free, in return promotion
67
paid promotions (influencers)
pay influencer, in return promotion
68
ETA (ads)
expanded text ads full control google neemt alles over
69
RSA (ads)
responsive search ads range min. max. google decides which is relevant
70
position van SEA wordt bepaald door:
PPS - quality score - extension --> ranking
71
steps email marketing
define - build - test - send - report
72
A/B test
2 different versions uitsturen van email marketing --> wich performs better --> leren en aanpassen
73
permission
enkel voorafgaan herkenbaar als reclame unsubscribe
74
GDPR
general data protection regulation mei 2018
75
delivery rate (meassuring e-mail results)
% dat in inbox binnenkwam
76
click rate (meassuring e-mail results)
% klikten op de url in de email
77
conversion rate (meassuring e-mail results)
% klikten op url + kochten iets (actie)
78
forward rate (meassuring e-mail results)
% mensen heeft email gedeeld
79
unsubscribers (meassuring e-mail results)
% reported as a spam
80
ROI (meassuring e-mail results)
hoeveel zijn de kosten en wat levert het op?
81
list growth (meassuring e-mail results)
how fast did the list grow?
82
marketing automatisation
automatische emails met juiste info (besteld, updates, newsletters sign up, left in cart)
integrated marketing
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