1
Q
What are your strengths
성격의 장점
A
(Strength)
- Team player
- enjoy working as a team.
- I’ve been in a position where I was a leader/follower
- I was in a band as a flutist while I was in school so I am very comfortable & familiar with cooperating with others for a common goal (커먼 고올)
- I have been called back to work again after various internships and extra-curricular activities
- Ppl feel comfortable to work with me
reliable
- Person of persistence (끈기,
- tend to dedicate myself to given tasks and complete them
2
Q
weaknesses
A
(Weakness)
- I am not a very good public speaker
- I feel quite nervous standing infront of a big crowd
but whenever I hav a chance to give public speech
I rehearse to prepare myself well
3
Q
Talk about your accomplishment (career wise)
A
- “Media content” has been the key word of my life & my career
- Living abroad in my teenage years made me more keen of the internet/mobile phone/& social media to communicate with families and friends abroad
- & various int’l media contents and movies
- Such experience motivated me to build my experience in the media industry
(Eng. Webzine VISTA, Reuters TV, JoongAng Daily, Herald Corporation)
4
Q
What did u do in Herald?
A
- As a part of Advanced Strategy Office, which manages and supports its subsidiaries’ major businesses,
- I was especially involved in developing Brand Identity and Corporate Identities and promoting them through various media outlets focused on online media.
- I was mostly in charge of organizing PR materials (brochure) & planning out homepages and managing social media accounts.
- With my experience in journalism, I’ve also been involved in writing press releases as well as campaign slogans
- The work that I’m the most proud of: re-launching campaign for a cable TV channel Beyond Donga (previously Donga TV)
-> as a project manager - planned out a campaign that set aside this channel from other woman’s channels
- I created storyboards of 3 campaign video series that represents various aspects of confident and passionate women’s lives
- that viewers could sympathize with.
- This concept extended in designing the channel’s website and channel programming.
=> my experiences in the production and distribution of media contents really helped my execute this project
5
Q
What do you think we do?
A
- 연간 개봉할 라인업을 준비 / 어떤 영화를 배급할지 선별
- 시사회/보도자료 배포/SNS마케팅 등 마케팅/PR 전략을 짜고 수행
- > 더 많은 예비 관객들이 fox의 영화를 선택할 수 있도록 촉진.
- Set up yearly line up from 20th C Fox films to distribute in Korea
- Plan/Carry out online&offline mkting strategies (e.g. movie premiers, social media mkting) to attract potential audiences
6
Q
지원 동기
A
- this is where I feel i can combine my interest & experience 경험과 관심사를 복합적으로 업무에 투영
- My passion for movies motivated me to participate in UCLA Summer Session program where I took Film&Music course.
- Outside of school, I visited various historical film sites in LA area (eg. Hollywood, Universal Studios, Chinese Grove Theater, El Capitan)
- To further develop these interests, I studied Communications in graduate school, concentrating on content industry.
- When I was an undergraduate student, I was more interested in content production
- BUT in SNU I learned that the distribution & mkting of contents are becoming more vital in this era where there are too many choices for consumers.
- So I decided to be a part of this field which connects the producers and the audience
7
Q
나의 인생관
A
- To live a meaningful and a fun life (재미와 의미가 있는 삶)
8
Q
Most proud accomplishment
A
- The work that I’m the most proud of: re-launching campaign for a cable TV channel Beyond Donga (previously Donga TV)
-> as a project manager - planned out a campaign that set aside this channel from other woman’s channels
- I created storyboards of 3 campaign video series that represents various aspects of confident and passionate women’s lives
- that viewers could sympathize with.
- This concept extended in designing the channel’s website and channel programming.
=> my experiences in the production and distribution of media contents really helped my execute this project
9
Q
Advanced Strategy Office, Herald Corporation: Seoul (Apr. 2013 – Present)
A
- Managed the group’s and the subsidiaries’ corporate identities and brand identities, including the Herald Original Online Content for the Herald Business newspaper, cable channel Beyond Donga, and whole food brand Organica.
- Planned, designed, and set up homepages and social media accounts for brands focusing on visual representation of each brands and having unified corporate images.
- Developed strong communication skills via interacting with the company’s executives and cooperating with the advertising agency.
- Researched and translated English articles on media industry for staff education purposes.
10
Q
Student NGO Reporter, Joongang Ilbo Institute for Civil Society and Environment: Seoul (Jul. 2009 – Mar. 2010)
A
- Covered news, both written and in video form, on civil society and social contribution of companies
- Planned the contents and layout of the webzine with editors and other reporters
- Practiced leadership skills by participating as a vice president
11
Q
Intern Producer, Reuters TV: Seoul (February – August 2007)
A
- Arranged and conducted numerous interviews with variety of people both in Korean and English
- Co-worked with PR personnel from various companies for covering related news
- Organized previous news data and researched for news-related items, created news packages by editing video and writing articles in English
12
Q
Graduate Student Instructor, Seoul National University: Seoul (Mar. 2012 – Aug. 2012)
A
- Assisted professor in designing a new course for an interdisciplinary program of Information & Culture Technology Studies
- Researched and put together presentation materials on Korean entertainment/cultural industry
- Developed strong insight in social media while preparing course materials and giving in-class presentations to students
- Trained communication skills interacting with students, professors, and school administrators
13
Q
대학원 왜 갔나
A
초등학생때부터 인생의 큰 일부였던 미디어/콘텐츠
평생 미디어 분야에 종사하고자 했고
그러기 위해선 미디어에 대한 심도 있는 공부가 필요하다 느낌
-> Was dedicated to devote my career in media/cultural contents
Further develop my interests academically
14
Q
대학원 간 게 도움 될거 같나?
A
미디어를 단순 산업으로 보지 않고
일상에 침투해 있는 것으로 인식하게 됨
+ 생산자와 소비자 사이의 mediator의 역할의 중요성에 대해 깨닫게 된 순간.
+ 디지털네이티브라는 미래의 새로운 소비자/생산자에 대한 이해도 높아짐
- Gained understanding of a generation called Digital Natives who are the audiences and creators of the future
15
Q
최대 성취 (Not related to career)
A
머리띠 사업
- designed/marketed/sold graduation hat style hairbands
16
Q
자기소개
A
- Multi cultural background
- Various experiences in diff areas of media industry
- > from content production to distribution to mkting/pr
versatile person
- focused and very passionate about content industry
(eg. studying in UCLA Film&Music)
- good understanding of diverse cultures (3 diff. countries)
+ have many experiences in working & communicating in int’l working environment
17
Q
큰 실패
A
비스타 해체 위기 (공든 탑 무너지는 위기)
그 과정에서 제가 조정자 역할 (mediator in conflict situation)
사적인 일에서는 중립적인 입장을 취해야 함을 배움 (putting the team before personal emotions)
18
Q
왜 기자x?
A
기자 활동을 하며 보람을 느끼고 선배들에게도 인정 받았지만 적성에 잘 맞지 않음
- 미디어 콘텐츠를 소비하는 것은 개인의 성향/취향보다도 ‘구조’structure 라는 것을 배우며 산업과 기획에 더 큰 관심을 갖게 됨
- 생산자의 입장에서의 경험이 예비 관객들에게 최적화된 마케팅 포인트를 도출해내는 데 좋은 바탕이 될것이라 봄
19
Q
좋은 마케터가 되기 위해서는?
A
- 트렌드에 대한 민감성 -> 예비관객에 어필할 수 있는 요소 발굴
- 기존의 것을 여러 각도에서 보고 재가공해낼 수 있는 창의력
20
Q
외국경험, 장점은?
A
- 적응력, 내면적 성숙
- 다양한 외국 대중문화를 접할 수 있는 계기
- 우리 사회를 객관적으로 보는 눈
- adaptive, mature& grow as a person
- exposed to various pop cultures from around the globe
- gained sight to have objective view on Korean society
21
Q
FOX의 좋은 마케팅 사례
A
- Xmen Days of Future Past
- 강남영 사거리 매그니토 출연 -> 바이럴 마케팅 효과
- 블로그의 효과적 운영: 블로그의 비주얼과 비하인드 스토리로 기대감, 분위기 조성
- 블로그에 캐릭터 설명 => 페북과 연동 돼있었음 더 좋았을걸
22
Q
내 논문에 대하여?
A
- 온라인 문화콘텐츠의 다양성: 국내 온라인 음악 서비스를 중심으로 (Diversity of Online Cultural Contents: Focusing on Korean Online Music Services)
- 인터넷상의 문화콘텐츠 유통과 소비에 대한 연구
- Web accessibility의 중요성
23
Q
TO ASK THEM
A
- 원하시는 인재상/ 바라는 부분/역할이 무엇인지
- 팀으로 일하게 될지, 혼자 일하게 되는지
- 온/오프라인 PR을 함께 하게 될지
- 실례가 아니라면, 충원인지, 대체인지
- 퇴사자가 있다면 왜 퇴사하는지
- 평균 근속 연수
- 게임이나 merchandising에도 관여를 하게 되는지?
24
Q
퇴사 원하는 이유
A
- 제 전공이자 관심사인 미디어콘텐츠에 대한 일을 하고 싶어 언론사에 입사 했으나
- 회사 자체적으로 미디어 보다는 식품/제조업 쪽으로 더욱 포커스가 되고 있다
- 미디어 마케팅 쪽을 많이 담당해서 했으나 흥미를 느끼지 못함
- 컨텐츠 산업 일을 하고 싶었다
- ive had broad experience in promoting various products but i wanted to build learn & concentrate systematically on mkting skills in a more creativ setting
- I got in to Herald to pursue career in media contents, which is my major and my interest
- BUT the company was more focused on food/manufacturing rather than media
- I was involved in various task from promoting food products to cable channel & the company valued my work
- But I realized that my passion lies in content industry and thought I could enjoy the work in you do in 20th C Fox
25
5년 뒤 나의 모습은?
현재까지 거시적인 안목으로 다양한 일들을 해왔다면
좀더 포커스된 분야에서 마케터로서의 전문성을 기르고
국내 관객들의 wants 를 needs로 승화해낼수 있는 콘텐츠 마케터가 되고 싶다
Interv
flashcards
Decks in class (4)
# Cards
