EPIC Brand Framework

Question 1

What does the acronym EPIC stand for in branding?

Answer 1

Existence, Purpose, Identity, and Connection.

Question 2

Who developed the EPIC framework?

Answer 2

Brand experts at MEDA.

Question 3

Why was the EPIC framework created?

Answer 3

To help small businesses build strong brands and prepare for social media without needing expensive branding agencies.

Question 4

What is the “existence” pillar of the EPIC framework?

Answer 4

How a business got started and why the world should pay attention, including its origin story and the problem it solves.

Question 5

What is the “purpose” pillar of the EPIC framework?

Answer 5

Not only what a business does, but why it does it, including its core values.

Question 6

What is the “identity” pillar of the EPIC framework?

Answer 6

The business’s visual look and feel, such as logo, color palette, typography, and images.

Question 7

What is the “connection” pillar of the EPIC framework?

Answer 7

How a brand communicates with customers through written word and voice.

Question 8

What is the end product of working through the EPIC framework?

Answer 8

A brand identity toolkit that helps businesses confidently create content for social media.

Question 9

Who is Marta Mateo, and what is her role?

Answer 9

A global creative strategist at Facebook and Instagram’s Creative Shop team in New York.

Question 10

What challenge did Facebook and Instagram identify among small businesses?

Answer 10

They were building businesses and brands on social platforms without support, knowledge, or tools to differentiate.

Question 11

What process does the Creative Shop team use to develop projects?

Answer 11

Explore, Experiment, and Release.

Question 12

What happens in the Explore phase?

Answer 12

Gathering insights and feedback from small businesses to identify challenges and opportunities.

Question 13

What happens in the Experiment phase?

Answer 13

Prototyping solutions, testing them with businesses, and learning through feedback to refine the approach.

Question 14

What happens in the Release phase?

Answer 14

Rolling out the solution to as many small businesses as possible to maximize impact.

Question 15

How was the EPIC framework developed?

Answer 15

By following the Explore, Experiment, and Release process with input from small businesses.

Question 16

Why is the EPIC framework especially useful for social media marketing?

Answer 16

It provides a structured way to define a brand so businesses can create consistent, effective digital content.

Question 17

What do strong brands gain from social media?

Answer 17

Social media helps establish and solidify brand presence when paired with a well-articulated brand identity.