Informed consent
Permission granted in full knowledge of the possible consequences
Deception
Misleading someone by creating a false narrative
Protection from harm
Participants must be protected from mental and physical harm
Briefing and debriefing
Participants are told the aims and details of the experiment before and after
Confidentiality
Protecting personal information and identity
Right to withdraw
Participants have the right to end participation
Presumptive consent
Ask a similar group of people if the experiment is acceptable
Retrospective consent
Ask for consent after they have taken part in the experiment