What are business ethics?
moral principles that guide how a business operates and makes decisions
Weaker labour laws
Can lead to exploitation - poor working environments, an underpaid wage (cheaper labour), can bigger factories than western countries
Examples of unethical choices
Tax avoidance
0hrs contract
Child labour
Discrimination (race, religion, pregnancy etc)
Bribery
Environmental damage (e.g due to wastage)
Animal cruelty
False advertising
Results of brand being unethical
loss of company credibility - brand reputation
the negative association between employees
failure to maintain a long-term relationship with consumers - damaged brand loyalty
reduced employee productivity.
Results of a business being ethical
enhanced reputation
stronger customer and employee relationships
increased trust
long-term sustainability
Better relationships with suppliers?
PIGSS
Profit
Increase market share
Growth
Survival
Service (social + ethical)
Benefits of being ethical
-attract new customers to the business
-attract new and better quality employees
-encourage employees to stay with a business
-encourage investment
-encourage positive publicity
-result in increased sales and profits