Exam Flashcards

(13 cards)

1
Q

Overbooking

A

The selling of rooms which are not actually available for sale

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2
Q

What is the purpose of a price fence or barrier?

A

To identify who is and who is not eligible for a special pricing offer.

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3
Q

A revenue manager usually works with what type of forecast?

A

Occupancy forecast
Revenue forecast
Demand forecast

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4
Q

Two dimensions of service

A

Time and price

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5
Q

What does STR stand for?

A

A Company that specializes in helping hospitality managers evaluate their effectiveness

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6
Q

Which menu pricing system utilizes an operations prime cost when calculating its selling prices?

A

Product Cost Plus

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7
Q

What is not typically used by revenue managers to optimize revenue during periods of high demand?

A

Implement a payment restriction to maximize revenue collections

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8
Q

This metric represents the percentage of the hotel industry sales that is achieved by a hotel
over a specified time period.

A

Actual market share

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9
Q

The speed at which reservations get confirmed at a hotel for a certain time period is called?

A

Booking pace

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10
Q

The Strategic Lever that helps to gain control of the duration of a given service cycle is
called?

A

clock

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11
Q

What places company gain ahead
of long-term revenue maximization in revenue management decision-making?

A

Traditional yield management

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12
Q

Profit yield management

A

Maximize profit not just revenue, taking costs into account

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13
Q

What is product versioning

A

Product strategy that sells same item in different sizes

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