ADR
Avg. Daily Rate
Total rooms revenue / Number of rooms sold
OCC %
Total occ rooms / # of avab rooms
RevPAR
Rev. per avab room
Total rooms revenue / # of avab rooms
- -OOO rooms
T RevPAR
Total rooms revenue (ALL SERVICES) / # of avab rooms
FMS%
Fair market share
Rooms hotel / Total rooms comp. set x 100
AMS%
Actual market share
Occupied rooms hotel / Total occ rooms comp. set x 100
MPI
Market penetration index
AMS% / FMS%
Occupancy
ARI
Avg rate index
ADR hotel / ADR comp. set
Above 1 = highest adr than compset
RGI
Revenue generation index
MRI x ARI
Above 1 = Generating more revenue than comp set
Which ones do not count “OOO” rooms?
OCC%, RevPAR, TRevPAR, FMS%, AMS%
Which external KPI is connected with comp set?
ARI
Which external KPI is connected with market performance?
RGI
Which external KPI is connected with market occ?
MPI
Benchmarking
Comparing your hotel’s performance with others to understand how well you are doing and how you can improve
Competitive set
The group of hotels that are your main competitors — the ones you compare your performance against.
Why is comp. set important
Helps you benchmark your performance.
Guides pricing and marketing strategies.
Shows if you are gaining or losing market share.
Revenue growth %
(recent revenue) - (previous revenue) / previous revenue
