4 marker
How many: K, Ap, An, Ev?
Explanation?
1x K, 2x Ap, 1x An
Define, two context, chains of analysis
8 marker
Explanation?
Para 1: Point, ap, chains of analysis
Para 2: Critique of first point, ap, chains of analysis
Para 3: Another point, ap, chains of analysis
Para 4: Critique of second point, ap, chains of analysis
10 marker
Explanation?
Para 1: Point, ap, chains of analysis
Para 2: Critique of first point, ap, chains of analysis
Para 3: Another point, ap, chains of analysis
Para 4: Critique of second point, ap, chains of analysis
Para 5: Conclusion justifying decision, consider short v long term
12 marker
Explanation?
Para 1: Point, ap, 3-4 chains of analysis
Para 2: Critique of first point, ap, 2-3 chains of analysis
Para 3: Another point, ap, 3-4 chains of analysis
Para 4: Critique of second point, ap, 2-3 chains of analysis
Para 5: Conclusion justifying opinion, consider short v long term, depends on…
20 marker
Explanation?
Conclusion acronym
MOPS
Market- trends, type, opportunity
Objectives- growth, ethics
Products- trends, advancements, USP
Situation- external factors