What is the external environment?
Factors that affect a business which are beyond its control.
What is PESTLE?
All of PESTLE are factors that will have an impact on a business beyond its control
What does PESTLE stand for?
P - Political
E - Economic
S - Social
T - Technological
L - Legal
E - Environment
What else could impact a business that isn’t involved in PESTLE?
Another external impact that the business has no control over is COMPETITION, but competition is now apart of PESTLE