What is the purpose of a mission statement?
To provide a clear goal, purpose and a sense of direction.
What do mission statements do for stake holders?
It provides an in-site to a businesses goals and overall mission
How do businesses create an Identity and USP
A mission statement is unique to most business, so it can in a sense become the companies identity. It can also help the business create a USP
What does a mission statement have to do with setting goals and objectives?
It help businesses make clearer choices, and which goals and objectives to set in place.
Can mission statements be used to review if they businesses has achieved it’s goals?
Yes