1
Q
What is EXTRAPOLATION
A
EXTRAPOLATION: Using data collected in the past to predict future patterns of behaviour.
2
Q
What the chart looks like
A
https://docs.google.com/document/d/1LySzd4uVXp1E7FJViPvxbEw-LsErK0mPneequ8ClanU/edit
This is a chart that shows the monthly sales from January to September, which allows you to predict the future sales by implementing a line of best fit.
3
Q
Pros of EXTRAPOLATION
A
Based on data already collected = cheap to do
Allows a business to make decisions based on data
Smooths out fluctuations to reveal patterns
Helps set targets
4
Q
A
Marketing Unit
flashcards
Decks in class (37)
# Cards
-
Uses if limitations of YED3
-
Uses & limitations of marketing data3
-
TECHNOLOGY & MARKET RESEARCH4
-
SAMPLING6
-
QUALITATIVE & QUANTITATIVE DATA8
-
PROMOTIONAL MIX17
-
PRODUCT POSITIONING4
-
PRODUCT LIFE CYCLE - EXTENSION STRATEGIES5
-
PRODUCT LIFE CYCLE8
-
PRODUCT INTRO2
-
PRODUCT DEVELOPMENT5
-
PRICING STRATEGIES8
-
PHYSICAL ENVIRONMENT5
-
PEOPLE3
-
NICHE MARKETS7
-
MASS MARKETING5
-
MARKETING OBJECTIVES11
-
MARKETING MIX INTRO9
-
MARKETING MIX - INDUSTRIAL AND CONSUMER PRODUCTS11
-
MARKET SEGMENTATION12
-
MARKET RESEARCH10
-
MARKET MAPPING5
-
INTRODUCTION TO MARKETING3
-
INTERPRETING PED11
-
INTEGRATED MARKETING MIX7
-
INFLUENCES ON THE MARKETING MIX2
-
INFLUENCES ON TARGETING & POSITIONING2
-
INFLUENCES ON MARKETING OBJECTIVES1
-
INCOME ELASTICITY OF DEMAND6
-
EXTRAPOLATION4
-
ECONOMIES OF SCOPE1
-
E - COMMERCE4
-
DIGITAL MARKETING4
-
CORRELATION6
-
CONFIDENCE INTERVALS4
-
BRANDING3
-
BOSTON MATRIX INTRO8
