1
Q
What is positioning
A
Is the process of creating a brand image for a product in relation to the characteristics of the market.
2
Q
What does positioning include
A
Customer analysis
Set target market (niche vs mass)
Product positioning
3
Q
What are some benefits of product positioning
A
create a brand image that appeals to your niche market
differentiate yourself from competitors
4
Q
What are some disadvantages of product positioning
A
Difficult and expensive to create a brand image
Potential for rivals to enter your market
Simplification of a complex environment
Marketing Unit
flashcards
Decks in class (37)
# Cards
-
Uses if limitations of YED3
-
Uses & limitations of marketing data3
-
TECHNOLOGY & MARKET RESEARCH4
-
SAMPLING6
-
QUALITATIVE & QUANTITATIVE DATA8
-
PROMOTIONAL MIX17
-
PRODUCT POSITIONING4
-
PRODUCT LIFE CYCLE - EXTENSION STRATEGIES5
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PRODUCT LIFE CYCLE8
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PRODUCT INTRO2
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PRODUCT DEVELOPMENT5
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PRICING STRATEGIES8
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PHYSICAL ENVIRONMENT5
-
PEOPLE3
-
NICHE MARKETS7
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MASS MARKETING5
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MARKETING OBJECTIVES11
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MARKETING MIX INTRO9
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MARKETING MIX - INDUSTRIAL AND CONSUMER PRODUCTS11
-
MARKET SEGMENTATION12
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MARKET RESEARCH10
-
MARKET MAPPING5
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INTRODUCTION TO MARKETING3
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INTERPRETING PED11
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INTEGRATED MARKETING MIX7
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INFLUENCES ON THE MARKETING MIX2
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INFLUENCES ON TARGETING & POSITIONING2
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INFLUENCES ON MARKETING OBJECTIVES1
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INCOME ELASTICITY OF DEMAND6
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EXTRAPOLATION4
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ECONOMIES OF SCOPE1
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E - COMMERCE4
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DIGITAL MARKETING4
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CORRELATION6
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CONFIDENCE INTERVALS4
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BRANDING3
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BOSTON MATRIX INTRO8
