Who created the Fandom Theory?
Henry Jenkins
What does Jenkins believe?
Jenkins believes audiences, in particular, fans are a pivotal part of a media product. They play a big role in production (they put their input and opinions), and distribution (sharing, reacting).
What is textual poaching?
Textual poaching is when audiences take a media product and remake or rework it to create their own meaning (e.g. fan-made videos, books, memes, blogs, websites, art)