1
Q
Who created the Reception Theory?
A
Stuart Hall
2
Q
What does Hall believe?
A
He believes media products are encoded with ideas by the producers that make them. They hope the audience can decode the message.
3
Q
Types of Readings
A
- Preferred Reading
- Negotiated Reading
- Oppositional Reading
4
Q
What is a Preferred Reading?
A
Preferred Reading = when an audience conforms to the product’s message and don’t challenge it. They are usually passive audiences.
5
Q
What is a Negotiated Reading?
A
Negotiated Reading = when an audience accepts some parts of the message produced and challenge parts of it.
6
Q
What is a Oppositional Reading?
A
Oppositional Reading = when an audience subverts to the product’s message and challenges it. They are usually active audiences
Media Studies
flashcards
Decks in class (28)
# Cards
-
Semiotics Theory 💡15
-
Genre Theory 💡4
-
Narratology Theory 💡3
-
Binary Oppositions and Structuralism Theory 💡4
-
Postmodernism Theory 💡17
-
Gender Performativity 💡3
-
Theories of Representation💡3
-
Theories of Identity💡3
-
Van Zoonen's Feminist Theory💡4
-
bell hooks Feminist Theory 💡4
-
Post Colonial Theory💡4
-
Power and Media Theory💡3
-
Regulation Theory💡4
-
Cultural Industries Theory💡5
-
Media Effects Theory💡5
-
Cultivation Theory💡2
-
Reception Theory💡6
-
Fandom Theory💡3
-
End of Audiences Theory💡2
-
Young and Rubicam💡0
-
Heaven - Emeli Sandé 🎶33
-
Titanium - David Guetta feat. Sia 🎶43
-
Music Videos 🎵4
-
Dove - Real Moms Beauty Campaign 🕊️14
-
Shelter Campaign - Adverts 📺13
-
River Island - Advert 🏝️17
-
The Big Issue - Magazines 📰27
-
The Big Issue - Saka Page 👨🏿🦱2
