formules L2 Flashcards by Puk slewe

Q

CA

A

catchment area (consumentengebied)

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Q

UV

A

unique visitors

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Q

VF

A

visitors frequency

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Q

calculation number of visitors

A

CA * VI

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Q

calculation visitor index (VI)

A

UV*VF/CA

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Q

calcualtaion number of customrs

A

CA * VI * C (conversion rate)

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Q

calculation of sales

A

CA * (UV * VF / CA) * C * UPT * AUP

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Q

UPT =

A

units per ticket (artieel per klant

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Q

AUP=

A

average unit price (gemiddelde prijs artikel)

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Q

atrractiwaarde

A

number of customers

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Q

Ttransactiewaarde

A

C * UPT * AUP

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Q

shortversion retail monitor formula

A

S = CA * VI * C * AB

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Q

AB formule

A

UPT*AUP

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Q

retail monitor formule difference

A

no catchmenta area

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Q

total reach of website=

A

UV * VF

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Q

how to increase UV

Study These Flashcards

A

SEA external marketing

Q

how to increase VF

Study These Flashcards

A

CRM increase internal marketign