L1

Question 1

The concept of retailing

Answer 1

All activities by companies to deliver directly goods, services and information, through any available channel to the consumer (end user).

Question 2

Trends
People
4

Answer 2

• More single person households
• More urbanisation
• More 50+
• Less unemployment

Question 3

Economy 3

Answer 3

• Consumer confidence index bit lower
• Retail sales higher but inflations also hgher ‘
• Retail sales
  o Shoes and electronics and recreation lowest
  o Food and drugstore highest with inflatipn

Question 4

Technology 3

Answer 4

• Ecommerce share growing
• Online sales growth
• Online buying preference growing

Question 5

Retail 3

Answer 5

Belangrijkste dingen:
- Dynamic SWOT
- Strategissch retailmarketing beleid
- Tactisch retailmarketing beleid