Gamification

Question 1

What is gamfication?

Answer 1

Jesse Schell (2010)

Gamification is the concept of applying game-design
thinking to non-game applications to make them more funand engaging.

Question 2

Why is gamification a good idea?

Answer 2

because of AIR

• Awareness find yourself in scenarios that make you participate and understand things with keener attention
• Interactivity not just passively absorbing information (e.g. reading), you are more actively going through the content
• Rewards you get rewarded for succeeding at various existing challenges, such as bonus points for meeting deadlines etc.

Question 3

What game elements can be used to easily gamify anything?

Answer 3

PBLL (Points ,badges, levels and leaderboards)

• Add points to tasks that need to be completed
• Define badges/rewards to be given out when a criterion is met
• Create a Leaderboard to show top performers
• Define levels to repeat tasks or to perform harder tasks
• Earning of badges can be tied to unlocking higher levels

Question 4

What are “contextual hubs”?

Answer 4

Ollie Bray

Contextual hubs are using COTS games and creating educational material around them. For instance using WoW auction system to teach lessons in economics?

Question 5

What estimations are made about gamification by Gigya (2012)?

Answer 5

By 2015, M2 Research forecasts that

• organizations will invest $1.6 billion in gamification production
• gamification revenue will be about 23 percent of all social media marketing budgets.

Question 6

According to Gigya (2012) what are the five keys to success in gamifcation

Answer 6

FUSSS

1. Encourage more user-generated content - feedback on the content you produce. such as with comments, ratings, and reviews.
2. Savvy sharing - Sharing of content on sites such as Facebook, Twitter, LinkedIn, and others is extremely powerful.
3. Feedback - rewarding users for sharing content on your site. Prioritizing the opinions and the feed activity of highly-ranked users.
4. Social Login - Once a user logs in via social APIs such as Facebook, she can compare herself with others on the site, including social network friends.
5. Scorekeeping - Rewards are just like currency; instead of monetary value, however, it’s social value – prestige and influence.

Question 7

What does Gigya (2012) say is the challenge of implementing gamifcation

Answer 7

The social elements need to be integrated with the gamification system and not sit as seperate entities. There needs to be a unified whole.

Question 8

What is fun theory?

Answer 8

Using something as simple as fun can change behaviour for the better

Question 9

Why should businesses be interested in gamification?

Answer 9

It can teach people soft skills which are not normally learned through standard education methods

Question 10

FUSSS

1. Encourage more user-generated content - feedback on the content you produce. such as with comments, ratings, and reviews.
2. Savvy sharing - Sharing of content on sites such as Facebook, Twitter, LinkedIn, and others is extremely powerful.
3. Feedback - rewarding users for sharing content on your site. Prioritizing the opinions and the feed activity of highly-ranked users.
4. Social Login - Once a user logs in via social APIs such as Facebook, she can compare herself with others on the site, including social network friends.
5. Scorekeeping - Rewards are just like currency; instead of monetary value, however, it’s social value – prestige and influence.

Answer 10

According to Gigya (2012) what are the five keys to success in gamifcation