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GOOGLE ADS Flashcards

(8 cards)

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1
Q

SEO’s objective is

A

ranking high in the search results

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2
Q

TRUE or FALSE: You can identify organic listings from paid ones

A

True

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3
Q

With Google Ads platform we can buy advertising also on

A

Youtube

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4
Q

With Youtube ads you pay…

A

CPV or CPM

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5
Q

With Google search ads you pay…

A

CPC or PPC

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6
Q

TRUE or FALSE: With Google Auction you get a better ranking position only if you pay more

A

False

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7
Q

Which is the symbol for the keywords exact match

A

[ ] brackets

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8
Q

TRUE or FALSE: In Google ads it’s always better to have a call to action

A

True

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