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BRAND MANAGEMENT

This class was created by Brainscape user Ugnė Maziliauskaitė. Visit their profile to learn more about the creator.

By: Ugnė Maziliauskaitė
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Decks in this class (14)

BRAND VALUE PROPOSITION
Which is the first step of the br...,
When defining and positioning the...,
What can we define considering on...
8  cards
BRAND IDENTIFICATION SYSTEM
What is usually not included in t...,
The brand name must be,
True or false this one is conside...
9  cards
BRAND CHOREOGRAPHY
Order of the customer journey steps,
True or false customer experience...,
Which is the most important goal ...
8  cards
OWNED & EARNED MEDIA
Packaging is considered,
Wom is cosidered,
Tv advertising is considered
12  cards
KEY MEDIA METRICS OFFLINE
How average frequency is calculated,
How reach is calculated,
40 net contacts on a target of 10...
10  cards
KEY MEDIA METRICS vol 2
How reach is calculated,
How average frequency is calculated,
True or false if the frequency is...
16  cards
PAID MEDIA
True or false when we talk about ...,
Which is the media with the highe...,
Which of the world population use...
11  cards
DIGITAL ADVERTISING PLANNING
Cpm is,
I buy 1000 impressions at 5 cpm h...,
I buy 1000 clicks at 5 cpc how mu...
8  cards
NATIVE ADVERTISEMENT & META 4 BUSINESS
True or false sponsored posts on ...,
True or false promoted listings a...,
Which is the first step in creati...
10  cards
GOOGLE ADS
Seo s objective is,
True or false you can identify or...,
With google ads platform we can b...
8  cards
COMMUNICATION BUDGET
True or false with the inertia me...,
How aggressivity index is calculated,
True or false the previous year o...
10  cards
MEDIA PLANNING PROCESS
The first step of the media plann...,
What is included in the media brief,
True or false when analysing comp...
7  cards
BRAND MANAGEMENT
The set of brands managed by an o...,
The brand portfolio width depends on,
True or false there is a scientif...
8  cards
BRAND AUDIT
Brand equity is,
Brand recall is also called,
In the brand audit what we usuall...
9  cards

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BRAND MANAGEMENT

  • Class purpose General learning

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